
It’s one thing to be scammed. It’s quite another to be scammed by the same operator—again—within 24 hours.
That’s the reality many South Africans are now waking up to. Less than a day after the BuzzSumo scam (buzzsum0.site) “collapsed” on Monday, 7 April 2025, a new scam was being peddled to the very same victims.
Only this time, it came with a new domain, a new pitch, and the same manipulative strategy—disguised as an “opportunity to start over.”
For context, we’ve covered the full workings of the BuzzSumo scam in our earlier reports:
- BuzzSumo scam predictably collapses as buzzsum0.site goes dark
- buzzsum0.site is Not BuzzSumo: The Scam Fooling South Africans with Fake Earnings
As we detailed, BuzzSumo was never a real business. It was a reward-based scam, repackaged with stolen branding and fuelled by a barrage of daily missions and fake incentives, which gave users the illusion of returns. Its so-called “VIP Love Levels” and absurd payouts were a last-ditch push to delay the inevitable.
And the inevitable came.
The Collapse Was the Plan
By Friday, 4 April 2025, users began reporting issues with withdrawals. But the website remained online through the weekend. Then, just after midnight on Monday, 7 April 2025, it went offline. No explanation. No updates.
WhatsApp groups were deleted or locked. Admins disappeared. And those who were left behind found themselves staring at broken links and drained wallets.
This wasn’t a glitch. This was the endgame.
As we’ve repeatedly stated: scams like BuzzSumo don’t fail due to mismanagement. They are designed to collapse—intentionally—once the incoming flow of funds slows, or once the risk of exposure outweighs the reward. The so-called “collapse” is part of the lifecycle. It’s not a bug. It’s a feature.
And so, on cue, the next phase was rolled out.
The “New Opportunity” That Was Already Planned
In multiple WhatsApp groups associated with the BuzzSumo scam, an individual using the alias “Nicole” began messaging members on the morning of Tuesday, 8 April 2025—just one day after buzzsum0.site vanished.
The messages are a masterclass in manipulation. The scammer feigns confusion and hardship—“I was struggling all day yesterday ”—then swiftly pivots into damage control, claiming they “lost contact” with Buzz’s “top management” (a fictitious entity in a fictitious company).
Then, in the very same breath, they present a new “investment opportunity”: a platform called nwglobal.store, allegedly run by “a brand new company” offering “vending machine revenue.” Users are told they can earn fixed daily income returns simply by selecting a package and inviting others.
Here’s the pitch table they distributed:
Vending Machine Revenue Details (nwglobal.store)
Name | Deposit | Daily Income | Time | Total Income | Invitation Bonus |
VM 1 | R 800 | R 80 | 104 days | R 8 000 | R 1 600 |
VM 2 | R 2 600 | R 260 | 104 days | R 26 000 | R 5 200 |
VM 3 | R 7 600 | R 760 | 104 days | R 76 000 | R 15 200 |
VM 4 | R 20 000 | R 2 000 | 104 days | R 200 000 | R 40 000 |
VM 5 | R 48 000 | R 4 800 | 104 days | R 480 000 | R 96 000 |
VM 6 | R 140 000 | R 14 000 | 104 days | R 1 400 000 | R 280 000 |
It’s the same formula—new name, new hook, same tactic. High daily returns, promised payouts, and an aggressive referral system to fuel exponential user growth.
The only thing that changed was the wrapper.
Google Blocks the New Site Before It Gains Steam
But the second act didn’t go according to plan.
Just as the scam was getting traction, Google Safe Browsing flagged nwglobal.store as a dangerous site. By Wednesday, 9 April 2025, the website was already inaccessible for many users, as Chrome and other browsers began actively warning visitors to stay away.
This intervention, whether due to algorithmic detection or user reports, effectively clipped the scam’s wings before it could build the same momentum as BuzzSumo. And it offers a rare glimpse of what early disruption can look like—when platforms and watchdogs act swiftly.
The Psychology of the Pitch
What makes this escalation especially insidious is how shamelessly the scammer moves on from the prior scheme.
There is no remorse. No accountability. No honesty.
Instead, there’s an almost mechanical pivot: “Buzz is a thing of the past… now I have found a brand new company… this will run for more than 3 months.”
The scammer doesn’t even try to explain away the previous scam. They just move on, treating the victims like a captive market—still desperate, still hopeful, still vulnerable. It’s psychological manipulation at its most transactional.
Even the group names remain unchanged. “Buzzsumo Official” still sits atop a scam now promoting nwglobal.store. The fake UK numbers continue to rotate. The same emojis, tactics, and tone persist. This is a playbook, not an accident.
And it won’t stop here unless platforms, victims, and the public stay alert.
The Final Verdict
The scammers behind the BuzzSumo fraud didn’t go silent. They simply moved. The moment buzzsum0.site became inaccessible, a new scam—nwglobal.store—was activated.
The domain was registered the same day. WhatsApp messages were sent within hours. And the pitch was crafted for the same audience: people already scammed, still hoping to make their money back.
This wasn’t clumsiness. It was choreography.
But this time, their steps were interrupted. Thanks to Google Safe Browsing, the nwglobal.store domain was flagged, and the operation appears to have stalled. For now.
With such schemes and scams, there are naturally no investor protections, no ombud channels, and no next steps. You can report the scam to the South African Police Service, but realistically, recovering funds is extremely difficult.
Unless financial institutions are able to intercept and freeze transfers in real-time, restitution is rare—and slow.
In most cases, once the scam exits, the money is gone.
This is how the scam cycle works. One “company” folds. Another opens. The same script runs. And unless this cycle is exposed at every turn, it will continue.
We’ll keep watching. And we’ll keep reporting.
The post BuzzSumo Scam Insidiously Markets New Scam, nwglobal.store – But Google Safe Browsing Clips Its Wings appeared first on Political Analysis South Africa.